1. Introduction
WHD Canada (website URL address: https://whdcanada.com) values your trust and is committed to protecting your privacy. We are a Canadian-based supplier representing Danfoss Weatherhead, providing high-quality hydraulic hose, fittings, and fluid conveyance solutions to distributors across Canada. This Privacy Policy explains how we collect, use, and protect your personal information when you interact with our website and services.2. Data Collected
Data Storage Location
WHD Canada operates its website on servers hosted by a trusted third-party provider. While our hosting servers are located outside of Canada, we take all reasonable measures to ensure your data is handled securely and in compliance with Canadian privacy standards. If you have questions about our hosting setup, feel free to contact us directly.Form Submissions
When you submit information through forms on our website—such as contact requests, crimper inquiries, or training sign-ups—we collect the details you provide, including your name, email, phone number, and company information. This data is stored in our CRM and email marketing platform (Brevo) for customer service and follow-up purposes.Email and SMS Communications
If you opt in to receive email or SMS communications, we will store your contact details and communication preferences securely. You can unsubscribe or opt out at any time using the link in our emails or by replying “STOP” to SMS messages.Website Analytics
We use Google Analytics to better understand how visitors interact with our site. This information is anonymized and does not identify individual users. To opt out of Google Analytics tracking, you may use this tool: Google Analytics Opt-out.Cookies
Our website uses cookies to enhance your browsing experience. These may be used for remembering your preferences, gathering anonymized statistics, or improving website functionality. You can manage cookie preferences in your browser settings.Use of Personal Data
We use your personal information in the following ways:- To respond to your inquiries or requests
- To provide technical or product-related support
- To send important updates or service-related communications
- To share relevant marketing content, only if you’ve opted in
- To improve our website and communications based on anonymized behavior data
- To ensure the security of our website and systems
Third-Party Data Services
We may use platforms such as Apollo.io to manage or enrich contact data for business communication purposes. This includes verifying job titles or company information to ensure we provide relevant support and outreach. Apollo is used only in a B2B context and never for consumer marketing. See their privacy policy here: Apollo Privacy Policy.3. Embedded Content
Some pages on our website may include embedded content from third-party platforms, such as YouTube videos or LinkedIn posts. Embedded content behaves the same way as if you visited the third-party website directly. These platforms may collect data about you, use cookies, embed third-party tracking, and monitor your interaction with their content—especially if you’re logged into your account on those platforms. We do not control the data practices of these services.YouTube
We embed YouTube videos on our site to share technical content and product demonstrations. YouTube may collect data such as your IP address or interaction with the video. No data is shared unless you interact with the video. See their privacy policy here: YouTube Privacy Policy.4. Cookies
Our website uses cookies to enhance your browsing experience. These may be used for remembering your preferences, gathering anonymized statistics, or improving website functionality. You can manage cookie preferences in your browser settings at any time.Necessary Cookies
- PHPSESSID: Used to identify your unique session on the website and maintain functionality across pages.
- cfduid: Set by Cloudflare (our CDN provider) to ensure security and performance. It does not store personal data. More info: Cloudflare Privacy Policy.
Analytics & Marketing Cookies
- Google Analytics: Used to collect anonymized data on site traffic and usage patterns. No personal information is stored. To opt out, visit: Google Analytics Opt-out.
- LinkedIn Insight Tag: Used to track ad performance and visitor interactions for LinkedIn campaigns. This data is anonymized and used for aggregate reporting. Learn more here: LinkedIn Cookie Policy.
- Brevo (Sendinblue): May use cookies or tracking pixels in our marketing emails and forms to monitor open rates, link clicks, and form activity. This helps us understand what content is relevant to you. Learn more here: Brevo Cookie Policy.
5. Who Has Access to Your Data
We do not offer public registration or customer login on our website. Any personal information submitted through forms is only accessible to authorized WHD Canada staff who require it for business purposes, such as sales support, technical assistance, or customer communication. Access is limited to:- Designated members of our internal sales and support team
- Website administrators (for technical maintenance only)
6. Third-Party Access to Your Data
We only share your personal information with third-party service providers when it’s necessary to operate our business, communicate with you, or improve our services. We do not sell your personal data or share it for unrelated marketing purposes.
The third-party services we currently use include:
- Brevo (Sendinblue): Used for managing email and SMS communications, form submissions, and marketing automation. Brevo Privacy Policy
- Apollo.io: Used to manage and enrich business contact information for sales and outreach purposes. Apollo Privacy Policy
- LinkedIn: Used for advertising, remarketing, and analytics. LinkedIn Privacy Policy
- Google Analytics: Used to analyze anonymized visitor behavior and improve website performance. Google Privacy Policy
Each of these providers has its own privacy policy and adheres to industry-standard security practices.
7. How Long We Retain Your Data
We retain the personal information you submit through our website—such as form submissions or email sign-ups—for as long as necessary to fulfill the purpose for which it was collected, including follow-up communication and business development.
We may also retain your data to comply with legal obligations, maintain accurate records, or improve future customer service. If you wish to have your information deleted from our system, you may contact us at any time and we will process your request in a timely manner.
8. Security Measures
We use SSL/HTTPS encryption across our website to ensure that data transmitted between your browser and our servers remains secure.
Access to any personal information you submit through our forms is limited to authorized staff and is protected by authentication controls within our CRM and communication platforms.
While no system is completely immune to security risks, we follow best practices to safeguard your data. In the event of a data breach, we will take immediate steps to contain the issue, assess the impact, and notify affected individuals if required.
9. Your Data Rights
We respect your right to access, update, or delete your personal information. If you have submitted a form or shared your contact details with WHD Canada, you can request:- An export of the personal data we have on file
- That we correct inaccurate or outdated information
- That we delete your personal information from our systems (unless we are legally required to retain it)
GDPR Compliance
While WHD Canada primarily serves Canadian businesses, we recognize the importance of data rights under the General Data Protection Regulation (GDPR). If you are located in the European Union and interact with our site, you are entitled to the same rights listed above. For more information about the GDPR, visit the EU GDPR Information Portal.10. Third-Party Websites
Our website may contain links to third-party websites, including social media platforms like LinkedIn or YouTube, and industry resources. These external sites are not governed by WHD Canada’s Privacy Policy, and we are not responsible for their content, privacy practices, or terms of use.
Clicking on a third-party link will take you to a site governed by its own privacy policy. We encourage you to review the privacy and security practices of any external site you visit before providing personal information.
11. Release of Your Data for Legal Purposes
We may disclose your personal information if required to do so by law, such as in response to a valid subpoena, court order, or government request. We may also disclose information when necessary to protect our legal rights, investigate suspected fraud, or comply with legal proceedings.
Any disclosure will be made in accordance with applicable privacy laws in Canada or the jurisdiction in which you reside. WHD Canada is committed to handling such requests with care and transparency whenever possible.